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Nov 25, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on...


Nov 11, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”

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