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Oct 14, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How do you manage the lifecycle of mature products in resistive markets?”

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Sep 30, 2020

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and...


Sep 16, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What are the most important traps and/or disruptions to implementing a strategy?”

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Sep 2, 2020

On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but there’s a right way to do it, and (at least from a customer’s perspective) a far less right way...


Aug 19, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What is the next step once you have a strategy?”

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