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Aug 5, 2020

On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone else has coupons but them!

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Jul 22, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“We are a small company and have trouble finding the resources to execute on tactics. What should we do?”

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Jul 8, 2020

On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies to stick to those 1-year warranties, or should they be exploring a different approach that focuses on...


Jun 22, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How do you balance the creation of a long-term strategic plan with the resources needed to execute it?”

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Jun 10, 2020

On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With more and more technologies being incorporated into just about every product we own, is this the new norm that we should...