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Dec 23, 2020

On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many students aren’t coming out of college with all the tools they need to be successful in their chosen fields of study, it’s hard to see how there is any real value...


Dec 9, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Is there a way to test your strategy prior to implementation?”

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Nov 25, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on...


Nov 11, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”

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Oct 28, 2020

On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies keep trying to move their customers in this direction.

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