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Jun 22, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How do you balance the creation of a long-term strategic plan with the resources needed to execute it?”

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Jun 10, 2020

On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With more and more technologies being incorporated into just about every product we own, is this the new norm that we should...


May 26, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?”

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May 11, 2020

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It’s fairly well known that flying isn't always the most customer-centric experience. But now, more than ever, airlines may need to start re-thinking their strategies...


Apr 27, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented business?”

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