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Apr 15, 2022

On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process.

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Mar 15, 2022

On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process.

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Oct 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

Key Takeaways:

  1. A product strategy and a go-to-market plan are two distinctly different, yet very much...


Sep 1, 2021

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

Key Takeaways:

  1. If you are a corporate leader, make sure that your corporate strategy exists and is...


Mar 15, 2021

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What is the single most important common element that you see in successful strategy executions?”

*** We also share a very special announcement, related to this question, about the future strategy of our show! ***

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