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Mar 8, 2024

On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing.

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company


Feb 23, 2024

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights.

If you’re interested in strategy training or coaching for your business, please visit us at


Feb 9, 2024

On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company!

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation...


Jan 19, 2024

On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does!

If you’re interested in strategy training or coaching for your business,...


Jun 26, 2023

On this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape.

If you’re interested in strategy training or coaching for your business, please visit us at Strategy...