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Apr 29, 2019

This week, host Bob Caporale takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of market team cards and talk about how, along...


Apr 22, 2019

This week, host Bob Caporale takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer personas and how they can be used to...


Apr 15, 2019

This week, host Bob Caporale takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

 In this episode, we explore the concept of customer segmentation and how it can be used...


Apr 8, 2019

This week, host Bob Caporale takes you through Part 2 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore why it is so important to build a product for your audience...


Apr 1, 2019

This week, host Bob Caporale takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. 

In this episode, we explore why it is so important to build a product for your audience...