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Jan 20, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I've decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to...


Jan 6, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“I recently bought an item online from a fairly large retailer. A week after I bought the item, it went on sale for Black Friday. This particular company has a price matching guarantee, so I called to get an adjustment, but was quickly...


Dec 16, 2019

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
"What is your strategy beyond Episode 100?"

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Nov 18, 2019

This week's question is...

Dear Strategy:

“What is a strategy?”

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Nov 4, 2019

This week's question is...

Dear Strategy:

“How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?"

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