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Sep 16, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What are the most important traps and/or disruptions to implementing a strategy?”

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Sep 2, 2020

On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but there’s a right way to do it, and (at least from a customer’s perspective) a far less right way...


Aug 19, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What is the next step once you have a strategy?”

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Aug 5, 2020

On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone else has coupons but them!

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Jul 22, 2020

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“We are a small company and have trouble finding the resources to execute on tactics. What should we do?”

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