Jan 20, 2020
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in
April. Once I've decided what those are for my company, how do I
then figure out how big any of those are in terms of revenue? What
sources might I go to in order to...
Jan 6, 2020
On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this would be a good financial move. But is it worth upsetting some of your most loyal customers just to make a few extra bucks...