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Apr 12, 2024

On this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden.

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company


Mar 29, 2024

On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy.

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company


Mar 8, 2024

On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing.

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company


Feb 23, 2024

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights.

If you’re interested in strategy training or coaching for your business, please visit us at


Feb 9, 2024

On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company!

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation...